A global luxury brand asked me a blunt question today: ‘Ashu, are these new AI browser assistants going to kill our brand equity?’
It’s a fair question. I’m in Silicon Valley, and the hype around browser-based AI (like Copilot, Gemini in Chrome, etc.) is deafening.
But for premium brands like the one I spoke with, there is a massive difference between a Browser Assistant and a Brand Assistant (like Alhena.ai).
Here is what I shared with them:
🤖 Browser Assistants serve the USER. They are designed to summarize your website, compare your prices with competitors, and strip away your UI to give the user raw info. They commoditize your brand. They turn a luxury experience into a spreadsheet row.
💎 Alhena serves the BRAND. We build “Agentic AI” that lives inside your ecosystem:
🗣️ Brand Voice: We don’t just “summarize”; we speak your language. For a luxury house, we don’t say “it’s cheap”; we say “it’s an investment in timeless elegance.”
🔌 Deep Integration: Browser AI can’t check your real-time inventory, Order Status or process a return. We can
🛡️ Control: With browser AI, you surrender your data to their model. With Alhena, you control the guardrails.
The truth is: If you rely on the browser to explain your product, you’ve already lost the narrative.
#AI #Ecommerce #LuxuryRetail #CustomerExperience