Excited to finally share some of the results of our ongoing partnership with the Victoria Beckham digital team.
The challenge we had was how to scale the in-store, personal stylist experience to all the online users.
They’re thoughtful, decisive, and genuinely AI-forward, using AI to remove hesitation and help customers buy with confidence, without compromising a premium brand experience.
The results have been mighty: +10% lift in revenue, and +20% in AOV is phenomenal in itself.
The team also have a sharp eye for detail and taste, which pushed our team to raise the bar and made the product better.
It was an absolute blast partnering with Ewan Qualters, Kate Hurrell and rest of the team on this..