OpenAI’s “personal shopper” rollout is slow for a reason.
It is not a model problem.
It is a commerce truth problem.
Price, inventory, variants, promos, shipping rules
They are ambiguous and scattered across systems.
If an agent gets it wrong, you do not just lose a sale.
You create disputes, chargebacks, and brand damage.
ACP style standards help agents transact.
They do not automatically make merchant data correct.
My take:
Agentic Commerce will not go mainstream through platform owned universal shoppers first.
It will go through first party agents owned by brands, because
1- The source of truth lives with the merchant
2- The cost of mistakes lands with the brand
3- The differentiated experience is brand native (fit, routines, bundles, policies, tone)
Rails will standardize.
Trust will be built inside the brand experience.
https://lnkd.in/ehuswKiZ
https://www.theinformation.com/articles/openais-shopping-ambitions-hit-messy-data-reality?rc=zgpwzd