I’m incredibly proud to release our latest case study with the Tatcha team…and the results are honestly, unbelievable.
While many brands are just now exploring how AI fits into the shopper journey, Tatcha has been working with Alhena since before it was “cool” – a true early adopter of frontier tech.
The numbers speak for themselves:
🚀 11.4% of total site revenue (A/B tested)
🎯 3× conversion vs. site average
📈 38% uplift in AOV for AI-assisted shoppers
Beyond the numbers, what I love most about this partnership is how the AI has been integrated as a first-class member of the client care team.
The product has evolved immensely over the last 12 months, and Tatcha has kept pace every step of the way, pushing us to build a “Digital Client Advisor” that honors the Tatcha Touch as the tech evolves rapidly.
A huge thank you to Narayan P., Jacqueline Supman, Berto Alvaro, and Jeremy Godin for being such incredible partners 🙏
And to the Alhena team – this was a true craft project. Proud of you. 🙌 Nagendra Kumar Mason Wiley Kshitiz Parashar Anuj Raman
If you’re curious how Tatcha brought AI into client care without losing the Tatcha touch, the full success story is in the comments